CaringConnections: Social Platforms
Facebook: recommended
- Pew research: 75% of my target age group uses it (30-49), and 74-68% of my target income group uses it ($70,000-100,000).
- Important, as these people are the most likely to have senior parents, and also to have the spendable money to afford our service
- We also use Facebook already for our Companions, as a method of group communication
- This will allow them to easily engage/spread the content
Text: We can’t list all the things to do with your parents- but we can list a few. Take a look! LINK. #CaringConnections #SeniorCompanionship #Loneliness
Video:
| Video | Audio |
|---|---|
| MS, in the middle of a cafe: Two people sitting in a coffee shop. One is middle-aged, scrolling through a phone with a frustrated expression, and another is a bored-looking elderly woman. A waitress sets down two coffees and breaks into the discussion. Man looks up at her, confused. Transition: cut | SFX: Cafe chatter M: I just don’t know, mom. There’s got to be something we can do together around here. W: Why don’t you try the local senior center? I know they do bowling nights, sometimes. M: The senior center? Would that even be any fun–? |
| MS from a bowling alley: Man is now standing in the middle of a group of chattering, happy elderly women, holding a bowling ball in one hand and a plate of nachos in the other. He looks around. The elderly woman from before chases a bowling ball across the ground behind him, laughing. Man shrugs, smiling. | SFX: Bowling alley ambiance M: Uh. M: Huh. Yeah. This works. |
Instagram: recommended
- Pew research: Aside from YouTube, which is not in this assignment, it is the next-highest used platform for our age group (59%) and for our income group (49-54%).
- Many of the things posted on Facebook can be reasonably converted to Instagram, thus decreasing the bandwidth needed to support this site.
- Also, the person that would be running this site (me) has experience in this area, so it would be less of an initial investment to start it.
Text: Building a community for yourself (or your parents) is hard. Simple activities can get you started. DM us to hear how we can help! #CaringConnections #SeniorCompanionship #StayActive #Community #IndependentLiving
Video: Same as Facebook
X: not recommended
- Pew research: Only 27% of our age group is on X, and our income group is not truly on it (20-29%).
- CaringConnections is a start-up, and does not have the bandwidth to have more than one or two social media accounts.
LinkedIn: not recommended
- Pew research: 40% of our age group is on LinkedIn, and 34-53% of our income group.
- However, again, we have very little resources. They would be better spent on other things than on a third social media account, especially one that would require as much effort as LinkedIn does to be done well.